![]() However, when a foreign attendee approached, the staff suddenly had ice cream readily available for them. The incident happened on April 20, 2023, at the Shanghai show’s MINI booth, where two Chinese female workers were giving out free ice cream from a local brand.Ī video was posted on Chinese video platforms Bilibili and Douyin that showed staff at the booth refusing ice cream to a local visitor by stating that it had all been given away. ![]() It is the noteworthy incident that made international headlines over the past week: a freebie marketing campaign by German automotive company BMW at the Shanghai Auto Show went horribly wrong. What caused a seemingly minor event to escalate into a significant controversy? ![]() The incident has had a major impact, both online and offline. Do not reproduce our content without permission – you can contact us at Shanghai Auto Show’s BMW MINI booth and its employees found themselves at the center of a social media storm after a video of their free ice cream promotional campaign made it seem like foreigners got free ice cream while Chinese visitors were told no. First-time commenters, please be patient – we will have to manually approve your comment before it appears. “society society”) emoji, which also comes from online culture and is a way among friends to (self-mockingly) talk about being ‘gangsters,’ ‘brothers.’ or ‘scoundrels.’Īs the new emoji are still in their testing phase, not all WeChat users can use the new emoji yet, so you might have to wait a bit before being able to try them out.īy Manya Koetse, with thanks to a mistake or want to add something? Please let us know in comments below or email us. There’s also a “ shehui shehui” (社会社会, lit. Other new emoji are the “wow” emoji, and others to express “ok,” “add oil,” “emm,” “oh!” The meme was originally spread on social media platforms such as Reddit, but then also became hugely popular in China, where it became a symbol of sarcasm (also read this Abacus article on this topic). The smiling dog has been around since 2013 and is known as the doge meme, based on a photo of a Shiba inu. “Eating watermelon” (吃瓜 chī guā) is an online expression that comes from “watermelon-eating masses” (吃瓜群众 chī guā qúnzhòng), which describes a common mentality of Internet users who have no idea what is actually going on but are still commenting or following online stories for their enjoyment – perhaps comparable to the “popcorn memes” that are ubiquitous on Western social media platforms. The reason why especially the watermelon-eating and dog emoji are being discussed on social media, is because these emoji are based on popular internet memes. On Weibo, the new emoji have become a topic of discussion under the hashtags “WeChat’s New Emoji” (#微信上线新表情#), “WeChat’s Watermelon Eating Emoji” (#微信上线吃瓜表情#), and “WeChat’s Dog Emoji” (#微信上线狗头表情#).ĭifferent from the Unicode emoji (see Emojipedia), WeChat and Weibo have their own sets of emoji, although there is overlap. The new emoji include, among others, a watermelon-eating emoji and a smiling Shiba Inu. Douyin (China’s TikTok) introduced a similar feature at the end of 2019.On January 14, Tencent’s Wechat introduced new emoji to its existing emoji set. The new in-app currency can be used to buy digital gifts in WeChat Channels Live. To encourage its audience to directly engage with livestreamers, WeChat has developed WeBeans. Since WeChat launched its livestreaming feature last year, users can directly watch streams on WeChat Channels. Now people can have unlimited floating windows so that they can bookmark as many WeChat articles as they want. Previously, WeChat restricted users to opening five windows simultaneously. Credit: WeChat Unlimited floating windows Users can choose from twenty-one different statuses based on their mood or activity, for example busy, happy, workout, watching TV etc. The new feature allows users to update their personal status on their profile page with messages, videos, images, locations and hashtags. Special effects have also been applied to the bomb and fireworks emoji in preparation for Chinese New Year as setting off firecrackers and fireworks are common activities during the festival. WeChat has expanded its range of emojis, as well as launching an animation effect which transforms emojis from still when they are sent. WeChat has recently launched it 8.0 version and has added several new features to the super-app. Throughout the years, it has updated and added new features to adapt to changing trends and demands. Users can communicate, read news and articles, use local services on official accounts and mini-programs, play games, pay digitally via WeChat Pay and more. As it celebrates its ten year anniversary, it has become much more than it’s original function as a messaging platform. WeChat has become a daily necessity and a lifestyle platform for its 1.2 billion mostly Chinese users.
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